diff --git a/InvenTree/InvenTree/api.py b/InvenTree/InvenTree/api.py
index 171fe414d2..368f414da6 100644
--- a/InvenTree/InvenTree/api.py
+++ b/InvenTree/InvenTree/api.py
@@ -13,13 +13,18 @@ from django_filters.rest_framework import DjangoFilterBackend
 from rest_framework import filters
 
 from rest_framework import permissions
+from rest_framework.exceptions import ParseError, NotFound
 from rest_framework.response import Response
 from rest_framework.views import APIView
 
+from InvenTree.tasks import offload_task
+
 from .views import AjaxView
 from .version import inventreeVersion, inventreeApiVersion, inventreeInstanceName
 from .status import is_worker_running
 
+from stock.models import StockItem, StockLocation
+
 from plugin import registry
 
 
@@ -114,7 +119,75 @@ class ActionPluginView(APIView):
                 return Response(plugin.get_response())
 
         # If we got to here, no matching action was found
-        return Response({
+        raise NotFound({
             'error': _("No matching action found"),
             "action": action,
         })
+
+
+class LocatePluginView(APIView):
+    """
+    Endpoint for using a custom plugin to identify or 'locate' a stock item or location
+    """
+
+    permission_classes = [
+        permissions.IsAuthenticated,
+    ]
+
+    def post(self, request, *args, **kwargs):
+
+        # Which plugin to we wish to use?
+        plugin = request.data.get('plugin', None)
+        
+        if not plugin:
+            raise ParseError("'plugin' field must be supplied")
+
+        # Check that the plugin exists, and supports the 'locate' mixin
+        plugins = registry.with_mixin('locate')
+
+        if plugin not in [p.slug for p in plugins]:
+            raise ParseError(f"Plugin '{plugin}' is not installed, or does not support the location mixin")             
+
+        # StockItem to identify
+        item_pk= request.data.get('item', None)
+
+        # StockLocation to identify
+        location_pk = request.data.get('location', None)
+
+        if not item_pk and not location_pk:
+            raise ParseError("Must supply either 'item' or 'location' parameter")
+
+        data = {
+            "success": "Identification plugin activated",
+            "plugin": plugin,
+        }
+
+        # StockItem takes priority
+        if item_pk:
+            try:
+                item = StockItem.objects.get(pk=item_pk)
+
+                offload_task('plugin.registry.call_function', plugin, 'locate_stock_item', item_pk)
+
+                data['item'] = item_pk
+
+                return Response(data)
+
+            except StockItem.DoesNotExist:
+                raise NotFound("StockItem matching PK '{item}' not found")
+        
+        elif location_pk:
+            try:
+                location = StockItem.objects.get(pk=location_pk)
+
+                offload_task('plugin.registry.call_function', plugin, 'locate_stock_location', location_pk)
+
+                data['location'] = location_pk
+
+                return Response(data)
+
+            except StockLocation.DoesNotExist:
+                raise NotFound("StockLocation matching PK {'location'} not found")
+
+        else:
+            raise NotFound()
diff --git a/InvenTree/InvenTree/urls.py b/InvenTree/InvenTree/urls.py
index 2b31d7c3b5..62524be89e 100644
--- a/InvenTree/InvenTree/urls.py
+++ b/InvenTree/InvenTree/urls.py
@@ -45,7 +45,7 @@ from .views import DynamicJsView
 from .views import NotificationsView
 
 from .api import InfoView, NotFoundView
-from .api import ActionPluginView
+from .api import ActionPluginView, LocatePluginView
 
 from users.api import user_urls
 
@@ -75,6 +75,7 @@ apipatterns += [
 
     # Plugin endpoints
     re_path(r'^action/', ActionPluginView.as_view(), name='api-action-plugin'),
+    re_path(r'^locate/', LocatePluginView.as_view(), name='api-locate-plugin'),
 
     # Webhook enpoint
     path('', include(common_api_urls)),
diff --git a/InvenTree/plugin/builtin/integration/mixins.py b/InvenTree/plugin/builtin/integration/mixins.py
index 84ed88c388..fc8bcce296 100644
--- a/InvenTree/plugin/builtin/integration/mixins.py
+++ b/InvenTree/plugin/builtin/integration/mixins.py
@@ -473,6 +473,8 @@ class LocateMixin:
         Note: A custom implemenation could always change this behaviour
         """
 
+        logger.info(f"LocateMixin: Attempting to locate StockItem pk={item_pk}")
+
         from stock.models import StockItem
 
         try:
@@ -482,6 +484,7 @@ class LocateMixin:
                 self.locate_stock_location(item.location.pk)
 
         except StockItem.DoesNotExist:
+            logger.warning("LocateMixin: StockItem pk={item_pk} not found")
             pass
 
     def locate_stock_location(self, location_pk):
diff --git a/InvenTree/stock/templates/stock/item_base.html b/InvenTree/stock/templates/stock/item_base.html
index 2d7877acf4..cd0f8f00de 100644
--- a/InvenTree/stock/templates/stock/item_base.html
+++ b/InvenTree/stock/templates/stock/item_base.html
@@ -520,6 +520,14 @@ $("#barcode-scan-into-location").click(function() {
     });
 });
 
+{% if plugins_enabled %}
+$('#locate-item-button').click(function() {
+    locateItemOrLocation({
+        item: {{ item.pk }},
+    });
+});
+{% endif %}
+
 function itemAdjust(action) {
 
     inventreeGet(
diff --git a/InvenTree/templates/js/translated/plugin.js b/InvenTree/templates/js/translated/plugin.js
index c612dd1e8c..cac44222be 100644
--- a/InvenTree/templates/js/translated/plugin.js
+++ b/InvenTree/templates/js/translated/plugin.js
@@ -7,6 +7,7 @@
 
 /* exported
     installPlugin,
+    locateItemOrLocation
 */
 
 function installPlugin() {
@@ -24,3 +25,50 @@ function installPlugin() {
         }
     });
 }
+
+
+function locateItemOrLocation(options={}) {
+
+    if (!options.item && !options.location) {
+        console.error("locateItemOrLocation: Either 'item' or 'location' must be provided!");
+        return;
+    }
+
+    function performLocate(plugin) {
+        inventreePut(
+            '{% url "api-locate-plugin" %}',
+            {
+                plugin: plugin,
+                item: options.item,
+                location: options.location,
+            },
+            {
+                method: 'POST',
+            },
+        );
+    }
+
+    // Request the list of available 'locate' plugins
+    inventreeGet(
+        '{% url "api-plugin-list" %}',
+        {
+            mixin: 'locate',
+        },
+        {
+            success: function(plugins) {
+                // No 'locate' plugins are available!
+                if (plugins.length == 0) {
+                    console.warn("No 'locate' plugins are available");
+                } else if (plugins.length == 1) {
+                    // Only a single locate plugin is available
+                    performLocate(plugins[0].key);
+                } else {
+                    // More than 1 location plugin available
+                    // Select from a list
+                }
+            }
+        },
+    );
+}
+
+