diff --git a/InvenTree/InvenTree/apps.py b/InvenTree/InvenTree/apps.py
index efe8894bd2..3531cc11d7 100644
--- a/InvenTree/InvenTree/apps.py
+++ b/InvenTree/InvenTree/apps.py
@@ -194,7 +194,7 @@ class InvenTreeConfig(AppConfig):
                     logger.info(f"User {add_user} already exists - skipping creation")
                 else:
                     new_user = user.objects.create_superuser(add_user, add_email, add_password)
-                    logger.info(f'User {add_user} was created!')
+                    logger.info(f'User {str(new_user)} was created!')
         except IntegrityError as _e:
             logger.warning(f'The user "{add_user}" could not be created due to the following error:\n{str(_e)}')
             if settings.TESTING_ENV: