diff --git a/docker/README.md b/docker/README.md
index 4291ece25f..567ce6832d 100644
--- a/docker/README.md
+++ b/docker/README.md
@@ -23,7 +23,7 @@ This is done via Docker Desktop preferences
 1. Make a copy of `env.sample` and name it `.env` (`cp env.sample .env` (Mac/Linux) or `copy example.env .env` (Windows)). Make changes as necessary. Set `INVOKEAI_ROOT` to an absolute path to:
     a. the desired location of the InvokeAI runtime directory, or
     b. an existing, v3.0.0 compatible runtime directory.
-1. `docker compose up`
+1. Execute `run.sh`
 
 The image will be built automatically if needed.
 
@@ -39,7 +39,7 @@ The Docker daemon on the system must be already set up to use the GPU. In case o
 
 ## Customize
 
-Check the `.env.sample` file. It contains some environment variables for running in Docker. Copy it, name it `.env`, and fill it in with your own values. Next time you run `docker compose up`, your custom values will be used.
+Check the `.env.sample` file. It contains some environment variables for running in Docker. Copy it, name it `.env`, and fill it in with your own values. Next time you run `run.sh`, your custom values will be used.
 
 You can also set these values in `docker-compose.yml` directly, but `.env` will help avoid conflicts when code is updated.
 
diff --git a/docker/build.sh b/docker/build.sh
deleted file mode 100755
index 3b3875c15c..0000000000
--- a/docker/build.sh
+++ /dev/null
@@ -1,11 +0,0 @@
-#!/usr/bin/env bash
-set -e
-
-build_args=""
-
-[[ -f ".env" ]] && build_args=$(awk '$1 ~ /\=[^$]/ {print "--build-arg " $0 " "}' .env)
-
-echo "docker compose build args:"
-echo $build_args
-
-docker compose build $build_args
diff --git a/docker/docker-compose.yml b/docker/docker-compose.yml
index f7e92d6bf5..b6a965d120 100644
--- a/docker/docker-compose.yml
+++ b/docker/docker-compose.yml
@@ -2,23 +2,8 @@
 
 version: '3.8'
 
-services:
-  invokeai:
+x-invokeai: &invokeai
     image: "local/invokeai:latest"
-    # edit below to run on a container runtime other than nvidia-container-runtime.
-    # not yet tested with rocm/AMD GPUs
-    # Comment out the "deploy" section to run on CPU only
-    deploy:
-      resources:
-        reservations:
-          devices:
-            - driver: nvidia
-              count: 1
-              capabilities: [gpu]
-    # For AMD support, comment out the deploy section above and uncomment the devices section below:
-    #devices:
-    #  - /dev/kfd:/dev/kfd
-    #  - /dev/dri:/dev/dri
     build:
       context: ..
       dockerfile: docker/Dockerfile
@@ -50,3 +35,27 @@ services:
     #   - |
     #     invokeai-model-install --yes --default-only --config_file ${INVOKEAI_ROOT}/config_custom.yaml
     #     invokeai-nodes-web --host 0.0.0.0
+
+services:
+  invokeai-nvidia:
+    <<: *invokeai
+    deploy:
+      resources:
+        reservations:
+          devices:
+            - driver: nvidia
+              count: 1
+              capabilities: [gpu]
+
+  invokeai-cpu:
+    <<: *invokeai
+    profiles:
+      - cpu
+
+  invokeai-rocm:
+    <<: *invokeai
+    devices:
+      - /dev/kfd:/dev/kfd
+      - /dev/dri:/dev/dri
+    profiles:
+      - rocm
diff --git a/docker/run.sh b/docker/run.sh
index 4b595b06df..4fe1bf4237 100755
--- a/docker/run.sh
+++ b/docker/run.sh
@@ -1,11 +1,28 @@
 #!/usr/bin/env bash
 set -e
 
-# This script is provided for backwards compatibility with the old docker setup.
-# it doesn't do much aside from wrapping the usual docker compose CLI.
+run() {
+  local scriptdir=$(dirname "${BASH_SOURCE[0]}")
+  cd "$scriptdir" || exit 1
 
-SCRIPTDIR=$(dirname "${BASH_SOURCE[0]}")
-cd "$SCRIPTDIR" || exit 1
+  local build_args=""
+  local profile=""
 
-docker compose up -d
-docker compose logs -f
+  [[ -f ".env" ]] &&
+    build_args=$(awk '$1 ~ /=[^$]/ && $0 !~ /^#/ {print "--build-arg " $0 " "}' .env) &&
+    profile="$(awk -F '=' '/GPU_DRIVER/ {print $2}' .env)"
+
+  local service_name="invokeai-$profile"
+
+  printf "%s\n" "docker compose build args:"
+  printf "%s\n" "$build_args"
+
+  docker compose build $build_args
+  unset build_args
+
+  printf "%s\n" "starting service $service_name"
+  docker compose --profile "$profile" up -d "$service_name"
+  docker compose logs -f
+}
+
+run