diff --git a/bin/push-readme.py b/bin/push-readme.py
new file mode 100644
index 0000000..e4fd067
--- /dev/null
+++ b/bin/push-readme.py
@@ -0,0 +1,32 @@
+import logging
+import os
+
+import requests
+
+
+logging.basicConfig(level=logging.INFO)
+
+
+DOCKER_REPO = os.environ.get('DOCKER_REPO')
+DOCKER_USERNAME = os.environ.get('DOCKER_USERNAME')
+DOCKER_PASSWORD = os.environ.get('DOCKER_PASSWORD')
+README_FILE = os.environ.get('README_FILE') or 'README.md'
+
+
+logging.info('Generating Docker Hub JWT')
+data = {'username': DOCKER_USERNAME, 'password': DOCKER_PASSWORD}
+r = requests.post('https://hub.docker.com/v2/users/login/', json=data)
+docker_token = r.json().get('token')
+
+logging.info(f'Updating Docker Hub description for {DOCKER_REPO}')
+with open(README_FILE) as f:
+    full_description = f.read()
+data = {'registry': 'registry-1.docker.io', 'full_description': full_description}
+headers = {'Authorization': f'JWT {docker_token}'}
+r = requests.patch(f'https://cloud.docker.com/v2/repositories/{DOCKER_REPO}/',
+                   json=data, headers=headers)
+
+if r.status_code == requests.codes.ok:
+    logging.info(f'Successfully updated {README_FILE} for {DOCKER_REPO}')
+else:
+    logging.info(f'Unable to update {README_FILE} for {DOCKER_REPO}, response code: {r.status_code}')
\ No newline at end of file
diff --git a/bitbucket-pipelines.yml b/bitbucket-pipelines.yml
index ac487c7..3a7ade1 100644
--- a/bitbucket-pipelines.yml
+++ b/bitbucket-pipelines.yml
@@ -53,7 +53,7 @@ pipelines:
           script:
             - echo ${DOCKER_PASSWORD} | docker login --username ${DOCKER_USERNAME} --password-stdin
             - >
-              docker build -t atlassian/confluence-server:${DOCKER_TAG} 
+              docker build -t atlassian/confluence-server:${DOCKER_TAG}
               -f Dockerfile-alpine
               --build-arg CONFLUENCE_VERSION=${CONFLUENCE_VERSION} .
             - docker push atlassian/confluence-server:${DOCKER_TAG}
@@ -86,6 +86,13 @@ pipelines:
             - export TAG_SUFFIXES='adoptopenjdk8,jdk8,ubuntu,ubuntu-18.04-adoptopenjdk8'
             - echo ${DOCKER_PASSWORD} | docker login --username ${DOCKER_USERNAME} --password-stdin
             - python /usr/src/app/run.py --update
+      - step:
+          name: Update README
+          image: python:3.7-alpine3.9
+          script:
+            - pip install -q requests
+            - export DOCKER_REPO='atlassian/confluence-server'
+            - python bin/push-readme.py
   pull-requests:
     '**':
       - step:
@@ -98,4 +105,4 @@ pipelines:
 definitions:
   services:
     docker:
-      memory: 2048
\ No newline at end of file
+      memory: 2048