diff --git a/Dockerfile b/Dockerfile
index d6da946..8864aa8 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -9,7 +9,6 @@ ENV RUN_GID							2002
 ENV CONFLUENCE_HOME          				/var/atlassian/application-data/confluence
 ENV CONFLUENCE_INSTALL_DIR   				/opt/atlassian/confluence
 
-VOLUME ["${CONFLUENCE_HOME}"]
 WORKDIR $CONFLUENCE_HOME
 
 # Expose HTTP and Synchrony ports
@@ -31,7 +30,8 @@ ARG CONFLUENCE_VERSION
 ARG DOWNLOAD_URL=https://product-downloads.atlassian.com/software/confluence/downloads/atlassian-confluence-${CONFLUENCE_VERSION}.tar.gz
 
 RUN groupadd --gid ${RUN_GID} ${RUN_GROUP} \
-    && useradd --uid ${RUN_UID} --gid ${RUN_GID} --home-dir ${CONFLUENCE_HOME} ${RUN_USER} \
+    && useradd --uid ${RUN_UID} --gid ${RUN_GID} --home-dir ${CONFLUENCE_HOME} --shell /bin/bash ${RUN_USER} \
+    && echo PATH=$PATH > /etc/environment \
     \
     && mkdir -p                       	 ${CONFLUENCE_INSTALL_DIR} \
     && curl -L --silent                  ${DOWNLOAD_URL} | tar -xz --strip-components=1 -C "${CONFLUENCE_INSTALL_DIR}" \
@@ -40,8 +40,11 @@ RUN groupadd --gid ${RUN_GID} ${RUN_GROUP} \
     && chown -R ${RUN_USER}:${RUN_GROUP} ${CONFLUENCE_INSTALL_DIR}/logs \
     && chown -R ${RUN_USER}:${RUN_GROUP} ${CONFLUENCE_INSTALL_DIR}/temp \
     && chown -R ${RUN_USER}:${RUN_GROUP} ${CONFLUENCE_INSTALL_DIR}/work \
+    && chown -R ${RUN_USER}:${RUN_GROUP} ${CONFLUENCE_HOME} \
     \
     && sed -i -e 's/-Xms\([0-9]\+[kmg]\) -Xmx\([0-9]\+[kmg]\)/-Xms\${JVM_MINIMUM_MEMORY:=\1} -Xmx\${JVM_MAXIMUM_MEMORY:=\2} \${JVM_SUPPORT_RECOMMENDED_ARGS} -Dconfluence.home=\${CONFLUENCE_HOME}/g' ${CONFLUENCE_INSTALL_DIR}/bin/setenv.sh
 
+VOLUME ["${CONFLUENCE_HOME}"] # Must be declared after setting perms
+
 COPY entrypoint.py              			/entrypoint.py
 COPY config/*						/opt/atlassian/etc/
diff --git a/Dockerfile-alpine b/Dockerfile-alpine
index dc0c89f..5cf626c 100644
--- a/Dockerfile-alpine
+++ b/Dockerfile-alpine
@@ -9,7 +9,6 @@ ENV RUN_GID							2002
 ENV CONFLUENCE_HOME          				/var/atlassian/application-data/confluence
 ENV CONFLUENCE_INSTALL_DIR   				/opt/atlassian/confluence
 
-VOLUME ["${CONFLUENCE_HOME}"]
 WORKDIR $CONFLUENCE_HOME
 
 # Expose HTTP and Synchrony ports
@@ -31,7 +30,7 @@ ARG CONFLUENCE_VERSION
 ARG DOWNLOAD_URL=https://product-downloads.atlassian.com/software/confluence/downloads/atlassian-confluence-${CONFLUENCE_VERSION}.tar.gz
 
 RUN addgroup -g ${RUN_GID} ${RUN_GROUP} \
-    && adduser -u ${RUN_UID} -G ${RUN_GROUP} -h ${CONFLUENCE_HOME} -D ${RUN_USER} \
+    && adduser -u ${RUN_UID} -G ${RUN_GROUP} -h ${CONFLUENCE_HOME} -s /bin/bash -D ${RUN_USER} \
     \
     && mkdir -p                          ${CONFLUENCE_INSTALL_DIR} \
     && curl -L --silent                  ${DOWNLOAD_URL} | tar -xz --strip-components=1 -C "${CONFLUENCE_INSTALL_DIR}" \
@@ -40,8 +39,11 @@ RUN addgroup -g ${RUN_GID} ${RUN_GROUP} \
     && chown -R ${RUN_USER}:${RUN_GROUP} ${CONFLUENCE_INSTALL_DIR}/logs \
     && chown -R ${RUN_USER}:${RUN_GROUP} ${CONFLUENCE_INSTALL_DIR}/temp \
     && chown -R ${RUN_USER}:${RUN_GROUP} ${CONFLUENCE_INSTALL_DIR}/work \
+    && chown -R ${RUN_USER}:${RUN_GROUP} ${CONFLUENCE_HOME} \
     \
     && sed -i -e 's/-Xms\([0-9]\+[kmg]\) -Xmx\([0-9]\+[kmg]\)/-Xms\${JVM_MINIMUM_MEMORY:=\1} -Xmx\${JVM_MAXIMUM_MEMORY:=\2} \${JVM_SUPPORT_RECOMMENDED_ARGS} -Dconfluence.home=\${CONFLUENCE_HOME}/g' ${CONFLUENCE_INSTALL_DIR}/bin/setenv.sh
 
+VOLUME ["${CONFLUENCE_HOME}"] # Must be declared after setting perms
+
 COPY entrypoint.py              			/entrypoint.py
 COPY config/*						/opt/atlassian/etc/
diff --git a/README.md b/README.md
index 9bcfe02..5d19111 100644
--- a/README.md
+++ b/README.md
@@ -303,6 +303,18 @@ of options available:
 * Under Linux, the UID can be remapped using
   [user namespace remapping][8].
 
+To preserve strict permissions for certain configuration files, this container starts as
+`root` to perform bootstrapping before running Confluence under a non-privileged user
+account. If you wish to start the container as a non-root user, please note that Tomcat
+configuration, and the bootstrapping of seraph-config.xml (SSO) &
+confluence-init.properties (overriding `$CONFLUENCE_HOME`) will be skipped and a warning
+will be logged. You may still apply custom configuration in this situation by mounting a
+custom file directly, e.g. by mounting your own server.xml file directly to
+`/opt/atlassian/confluence/conf/server.xml`
+
+Database and Clustering bootstrapping will work as expected when starting this container
+as a non-root user.
+
 # Upgrade
 
 To upgrade to a more recent version of Confluence Server you can simply stop the
diff --git a/bin/push-readme.py b/bin/push-readme.py
new file mode 100644
index 0000000..e4fd067
--- /dev/null
+++ b/bin/push-readme.py
@@ -0,0 +1,32 @@
+import logging
+import os
+
+import requests
+
+
+logging.basicConfig(level=logging.INFO)
+
+
+DOCKER_REPO = os.environ.get('DOCKER_REPO')
+DOCKER_USERNAME = os.environ.get('DOCKER_USERNAME')
+DOCKER_PASSWORD = os.environ.get('DOCKER_PASSWORD')
+README_FILE = os.environ.get('README_FILE') or 'README.md'
+
+
+logging.info('Generating Docker Hub JWT')
+data = {'username': DOCKER_USERNAME, 'password': DOCKER_PASSWORD}
+r = requests.post('https://hub.docker.com/v2/users/login/', json=data)
+docker_token = r.json().get('token')
+
+logging.info(f'Updating Docker Hub description for {DOCKER_REPO}')
+with open(README_FILE) as f:
+    full_description = f.read()
+data = {'registry': 'registry-1.docker.io', 'full_description': full_description}
+headers = {'Authorization': f'JWT {docker_token}'}
+r = requests.patch(f'https://cloud.docker.com/v2/repositories/{DOCKER_REPO}/',
+                   json=data, headers=headers)
+
+if r.status_code == requests.codes.ok:
+    logging.info(f'Successfully updated {README_FILE} for {DOCKER_REPO}')
+else:
+    logging.info(f'Unable to update {README_FILE} for {DOCKER_REPO}, response code: {r.status_code}')
\ No newline at end of file
diff --git a/bitbucket-pipelines.yml b/bitbucket-pipelines.yml
index ac487c7..3a7ade1 100644
--- a/bitbucket-pipelines.yml
+++ b/bitbucket-pipelines.yml
@@ -53,7 +53,7 @@ pipelines:
           script:
             - echo ${DOCKER_PASSWORD} | docker login --username ${DOCKER_USERNAME} --password-stdin
             - >
-              docker build -t atlassian/confluence-server:${DOCKER_TAG} 
+              docker build -t atlassian/confluence-server:${DOCKER_TAG}
               -f Dockerfile-alpine
               --build-arg CONFLUENCE_VERSION=${CONFLUENCE_VERSION} .
             - docker push atlassian/confluence-server:${DOCKER_TAG}
@@ -86,6 +86,13 @@ pipelines:
             - export TAG_SUFFIXES='adoptopenjdk8,jdk8,ubuntu,ubuntu-18.04-adoptopenjdk8'
             - echo ${DOCKER_PASSWORD} | docker login --username ${DOCKER_USERNAME} --password-stdin
             - python /usr/src/app/run.py --update
+      - step:
+          name: Update README
+          image: python:3.7-alpine3.9
+          script:
+            - pip install -q requests
+            - export DOCKER_REPO='atlassian/confluence-server'
+            - python bin/push-readme.py
   pull-requests:
     '**':
       - step:
@@ -98,4 +105,4 @@ pipelines:
 definitions:
   services:
     docker:
-      memory: 2048
\ No newline at end of file
+      memory: 2048
diff --git a/entrypoint.py b/entrypoint.py
index bd730ff..fc767ba 100755
--- a/entrypoint.py
+++ b/entrypoint.py
@@ -48,14 +48,17 @@ env = {k.lower(): v
 ######################################################################
 # Generate all configuration files for Confluence
 
-gen_cfg('server.xml.j2',
-        f"{env['confluence_install_dir']}/conf/server.xml", env)
+if os.getuid() == 0:
+    gen_cfg('server.xml.j2',
+            f"{env['confluence_install_dir']}/conf/server.xml", env)
 
-gen_cfg('seraph-config.xml.j2',
-        f"{env['confluence_install_dir']}/confluence/WEB-INF/classes/seraph-config.xml", env)
+    gen_cfg('seraph-config.xml.j2',
+            f"{env['confluence_install_dir']}/confluence/WEB-INF/classes/seraph-config.xml", env)
 
-gen_cfg('confluence-init.properties.j2',
-        f"{env['confluence_install_dir']}/confluence/WEB-INF/classes/confluence-init.properties", env)
+    gen_cfg('confluence-init.properties.j2',
+            f"{env['confluence_install_dir']}/confluence/WEB-INF/classes/confluence-init.properties", env)
+else:
+    logging.warning("Container not started as root. Tomcat, seraph-config.xml, confluence-init.properties boostrapping will be skipped.")
 
 gen_cfg('confluence.cfg.xml.j2',
         f"{env['confluence_home']}/confluence.cfg.xml", env,
diff --git a/tests/test_image.py b/tests/test_image.py
index 6eb8c84..32628c0 100644
--- a/tests/test_image.py
+++ b/tests/test_image.py
@@ -14,8 +14,8 @@ CONF_SHARED_HOME = '/media/atl/confluence/shared-home'
 
 # Run an image and wrap it in a TestInfra host for convenience.
 # FIXME: There's probably a way to turn this into a fixture with parameters.
-def run_image(docker_cli, image, environment={}, ports={}):
-    container = docker_cli.containers.run(image, environment=environment, ports=ports, detach=True)
+def run_image(docker_cli, image, **kwargs):
+    container = docker_cli.containers.run(image, detach=True, **kwargs)
     return testinfra.get_host("docker://"+container.id)
 
 # TestInfra's process command doesn't seem to work for arg matching
@@ -65,10 +65,10 @@ def test_jvm_args(docker_cli, image):
 def test_install_permissions(docker_cli, image):
     container = run_image(docker_cli, image)
 
-    assert container.file(f'{CONF_INSTALL}/conf/server.xml').user == 'root'
+    assert container.file(f'{CONF_INSTALL}').user == 'root'
 
     for d in ['logs', 'work', 'temp']:
-        path = f'{CONF_INSTALL}/{d}/'
+        path = f'{CONF_INSTALL}/{d}'
         assert container.file(path).user == 'confluence'
 
 
@@ -321,3 +321,15 @@ def test_confluence_xml_cluster_tcp(docker_cli, image):
     assert xml.findall('.//property[@name="confluence.cluster.join.type"]')[0].text == "tcp_ip"
     assert xml.findall('.//property[@name="confluence.cluster.name"]')[0].text == "atl_cluster_name"
     assert xml.findall('.//property[@name="confluence.cluster.peers"]')[0].text == "1.1.1.1,99.99.99.99"
+
+def test_java_in_run_user_path(docker_cli, image):
+    RUN_USER = 'confluence'
+    container = run_image(docker_cli, image)
+    proc = container.run(f'su -c "which java" {RUN_USER}')
+    assert len(proc.stdout) > 0
+
+def test_non_root_user(docker_cli, image):
+    RUN_UID = 2002
+    RUN_GID = 2002
+    container = run_image(docker_cli, image, user=f'{RUN_UID}:{RUN_GID}')
+    jvm = wait_for_proc(container, "org.apache.catalina.startup.Bootstrap")
\ No newline at end of file