Inspect your finished print. Hopefully, there will be a clear difference between the segments that reflect the settings you entered. In the example below (Ender 3 direct drive, PLA, linear advance enabled), the retraction distance varied from 0.4 up to 1.4mm in 0.2mm increments. Segments A and B have the least stringing. Based on this, I would assume that a retraction distance of 0.4 - 0.6 is best for this printer. this is consistent with linear advance being enabled.
I would then repeat the test, setting the same retraction distance for each segment and instead altering the retraction speed to dial that in. A third test could then take place to test extra restart distance.
+ If you would like to be able to customise additional parameters for a retraction test, Prahjister has made a great tool: Retraction Calibration Tool. It has a higher degree of difficulty due to needing more parameters but is ultimately more powerful.