diff --git a/assets/voxygen/i18n/en/hud/trade.ftl b/assets/voxygen/i18n/en/hud/trade.ftl
index 396ac9d73a..f17762a3d7 100644
--- a/assets/voxygen/i18n/en/hud/trade.ftl
+++ b/assets/voxygen/i18n/en/hud/trade.ftl
@@ -16,11 +16,16 @@ hud-trade-invite_sent = Trade request sent to { $playername }.
 hud-trade-result-completed = Trade completed successfully.
 hud-trade-result-declined = Trade declined.
 hud-trade-result-nospace = Not enough space to complete the trade.
-hud-trade-buy_price = Buy Price
-hud-trade-sell_price = Sell Price
-hud-trade-coin = coin(s)
+hud-trade-buy = Buy Price: { $coin_num ->
+    [one] one coin
+    *[other] { $coin_formatted } coins
+}
+hud-trade-sell = Sell Price: { $coin_num ->
+    [one] one coin.
+    *[other] { $coin_formatted } coins
+}
 hud-trade-tooltip_hint_1 = <Shift-Click to Add/Remove from trade.>
 hud-trade-tooltip_hint_2 = <Ctrl-Click to Auto-Balance with this.>
 hud-trade-your_offer = Your offer
 hud-trade-their_offer = Their offer
-hud-trade-amount_input = Select an item
\ No newline at end of file
+hud-trade-amount_input = Select an item
diff --git a/voxygen/src/hud/util.rs b/voxygen/src/hud/util.rs
index bbe386c7fc..39cacb9d3b 100644
--- a/voxygen/src/hud/util.rs
+++ b/voxygen/src/hud/util.rs
@@ -13,14 +13,14 @@ use common::{
     trade::{Good, SitePrices},
 };
 use conrod_core::image;
-use i18n::Localization;
+use i18n::{fluent_args, Localization};
 use std::{borrow::Cow, fmt::Write};
 
-pub fn price_desc(
+pub fn price_desc<'a>(
     prices: &Option<SitePrices>,
     item_definition_id: ItemDefinitionId<'_>,
-    i18n: &Localization,
-) -> Option<(String, String, f32)> {
+    i18n: &'a Localization,
+) -> Option<(Cow<'a, str>, Cow<'a, str>, f32)> {
     if let Some(prices) = prices {
         if let Some(materials) = TradePricing::get_materials(&item_definition_id) {
             let coinprice = prices.values.get(&Good::Coin).cloned().unwrap_or(1.0);
@@ -42,18 +42,16 @@ pub fn price_desc(
                 / prices.values.get(&Good::Coin).cloned().unwrap_or(1.0)
                 / (materials.len() as f32);
             let deal_goodness = deal_goodness.log(2.0);
-            let buy_string = format!(
-                "{} : {:0.1} {}",
-                i18n.get_msg("hud-trade-buy_price"),
-                buyprice / coinprice,
-                i18n.get_msg("hud-trade-coin"),
-            );
-            let sell_string = format!(
-                "{} : {:0.1} {}",
-                i18n.get_msg("hud-trade-sell_price"),
-                sellprice / coinprice,
-                i18n.get_msg("hud-trade-coin"),
-            );
+
+            let buy_string = i18n.get_msg_ctx("hud-trade-buy", &fluent_args! {
+                "coin_num" => buyprice / coinprice,
+                "coin_formatted" => format!("{:0.1}", buyprice / coinprice),
+            });
+            let sell_string = i18n.get_msg_ctx("hud-trade-sell", &fluent_args! {
+                "coin_num" => sellprice / coinprice,
+                "coin_formatted" => format!("{:0.1}", sellprice / coinprice),
+            });
+
             let deal_goodness = match deal_goodness {
                 x if x < -2.5 => 0.0,
                 x if x < -1.05 => 0.25,