diff --git a/voxygen/i18n-helpers/src/lib.rs b/voxygen/i18n-helpers/src/lib.rs
index 5219b77482..55c9dec4ee 100644
--- a/voxygen/i18n-helpers/src/lib.rs
+++ b/voxygen/i18n-helpers/src/lib.rs
@@ -228,7 +228,7 @@ pub fn localize_chat_message(
                     })
                 },
             }
-            .to_string()
+            .into_owned()
         },
     };