diff --git a/common/src/generation.rs b/common/src/generation.rs
index 00ac1f7b29..091421aa1f 100644
--- a/common/src/generation.rs
+++ b/common/src/generation.rs
@@ -256,7 +256,7 @@ impl EntityInfo {
                 self = self.with_name(name);
             },
             NameKind::Automatic => {
-                self = self.with_automatic_name();
+                self = self.with_automatic_name(None);
             },
             NameKind::Uninit => {},
         }
@@ -408,7 +408,7 @@ impl EntityInfo {
     }
 
     #[must_use]
-    pub fn with_automatic_name(mut self) -> Self {
+    pub fn with_automatic_name(mut self, alias: Option<String>) -> Self {
         let npc_names = NPC_NAMES.read();
         let name = match &self.body {
             Body::Humanoid(body) => Some(get_npc_name(&npc_names.humanoid, body.species)),
@@ -430,7 +430,23 @@ impl EntityInfo {
             Body::Arthropod(body) => Some(get_npc_name(&npc_names.arthropod, body.species)),
             _ => None,
         };
-        self.name = name.map(str::to_owned);
+        self.name = name.map(|name| {
+            if let Some(alias) = alias {
+                format!("{alias} ({name})")
+            } else {
+                name.to_string()
+            }
+        });
+        self
+    }
+
+    #[must_use]
+    pub fn with_alias(mut self, alias: String) -> Self {
+        self.name = Some(if let Some(name) = self.name {
+            format!("{alias} ({name})")
+        } else {
+            alias
+        });
         self
     }
 
diff --git a/common/src/rtsim.rs b/common/src/rtsim.rs
index d3cecf3624..28655536b1 100644
--- a/common/src/rtsim.rs
+++ b/common/src/rtsim.rs
@@ -287,25 +287,6 @@ pub enum Profession {
     Captain,
 }
 
-impl Profession {
-    pub fn to_name(&self) -> String {
-        match self {
-            Self::Farmer => "Farmer".to_string(),
-            Self::Hunter => "Hunter".to_string(),
-            Self::Merchant => "Merchant".to_string(),
-            Self::Guard => "Guard".to_string(),
-            Self::Adventurer(_) => "Adventurer".to_string(),
-            Self::Blacksmith => "Blacksmith".to_string(),
-            Self::Chef => "Chef".to_string(),
-            Self::Alchemist => "Alchemist".to_string(),
-            Self::Pirate => "Pirate".to_string(),
-            Self::Cultist => "Cultist".to_string(),
-            Self::Herbalist => "Herbalist".to_string(),
-            Self::Captain => "Captain".to_string(),
-        }
-    }
-}
-
 #[derive(Clone, Debug, Serialize, Deserialize)]
 pub struct WorldSettings {
     pub start_time: f64,
diff --git a/rtsim/src/data/npc.rs b/rtsim/src/data/npc.rs
index af79c2ecce..c71d1c06f0 100644
--- a/rtsim/src/data/npc.rs
+++ b/rtsim/src/data/npc.rs
@@ -1,11 +1,10 @@
-use crate::ai::Action;
+use crate::{ai::Action, gen::name};
 pub use common::rtsim::{NpcId, Profession};
 use common::{
     comp,
     grid::Grid,
     rtsim::{
-        Actor, ChunkResource, FactionId, NpcAction, NpcActivity, NpcMsg, Personality, SiteId,
-        VehicleId,
+        Actor, ChunkResource, FactionId, NpcAction, NpcActivity, Personality, SiteId, VehicleId,
     },
     store::Id,
     terrain::TerrainChunkSize,
@@ -136,6 +135,9 @@ impl Clone for Npc {
 }
 
 impl Npc {
+    pub const PERM_ENTITY_CONFIG: u32 = 1;
+    const PERM_NAME: u32 = 0;
+
     pub fn new(seed: u32, wpos: Vec3<f32>, body: comp::Body) -> Self {
         Self {
             seed,
@@ -191,6 +193,8 @@ impl Npc {
     }
 
     pub fn rng(&self, perm: u32) -> impl Rng { RandomPerm::new(self.seed.wrapping_add(perm)) }
+
+    pub fn get_name(&self) -> String { name::generate(&mut self.rng(Self::PERM_NAME)) }
 }
 
 #[derive(Clone, Serialize, Deserialize)]
@@ -297,10 +301,11 @@ impl Npcs {
     pub fn nearby(
         &self,
         this_npc: Option<NpcId>,
-        wpos: Vec2<f32>,
+        wpos: Vec3<f32>,
         radius: f32,
     ) -> impl Iterator<Item = Actor> + '_ {
         let chunk_pos = wpos
+            .xy()
             .as_::<i32>()
             .map2(TerrainChunkSize::RECT_SIZE.as_::<i32>(), |e, sz| {
                 e.div_euclid(sz)
@@ -316,7 +321,7 @@ impl Npcs {
                         .filter(move |npc| {
                             self.npcs
                                 .get(*npc)
-                                .map_or(false, |npc| npc.wpos.xy().distance_squared(wpos) < r_sqr)
+                                .map_or(false, |npc| npc.wpos.distance_squared(wpos) < r_sqr)
                                 && Some(*npc) != this_npc
                         })
                         .map(Actor::Npc)
@@ -328,7 +333,7 @@ impl Npcs {
                     .get(&chunk_pos)
                     .map(|characters| {
                         characters.iter().filter_map(move |(character, c_wpos)| {
-                            if c_wpos.xy().distance_squared(wpos) < r_sqr {
+                            if c_wpos.distance_squared(wpos) < r_sqr {
                                 Some(Actor::Character(*character))
                             } else {
                                 None
diff --git a/rtsim/src/gen/mod.rs b/rtsim/src/gen/mod.rs
index 2dd8e727ca..975e347152 100644
--- a/rtsim/src/gen/mod.rs
+++ b/rtsim/src/gen/mod.rs
@@ -1,4 +1,5 @@
 pub mod faction;
+pub mod name;
 pub mod site;
 
 use crate::data::{
diff --git a/rtsim/src/gen/name.rs b/rtsim/src/gen/name.rs
new file mode 100644
index 0000000000..736bb34dd5
--- /dev/null
+++ b/rtsim/src/gen/name.rs
@@ -0,0 +1,22 @@
+use rand::prelude::*;
+
+pub fn generate(rng: &mut impl Rng) -> String {
+    let starts = ["ad", "tr", "b", "l", "p", "d", "r", "w", "t", "fr", "s"];
+    let vowels = ["o", "e", "a", "i"];
+    let cons = ["m", "d", "st", "n", "y", "gh", "s"];
+
+    let mut name = String::new();
+
+    name += starts.choose(rng).unwrap();
+
+    for _ in 0..thread_rng().gen_range(1..=3) {
+        name += vowels.choose(rng).unwrap();
+        name += cons.choose(rng).unwrap();
+    }
+
+    // Make the first letter uppercase (hacky)
+    name.chars()
+        .enumerate()
+        .map(|(i, c)| if i == 0 { c.to_ascii_uppercase() } else { c })
+        .collect()
+}
diff --git a/rtsim/src/rule/npc_ai.rs b/rtsim/src/rule/npc_ai.rs
index 37435a497d..885a97a663 100644
--- a/rtsim/src/rule/npc_ai.rs
+++ b/rtsim/src/rule/npc_ai.rs
@@ -464,7 +464,7 @@ fn socialize() -> impl Action {
             .state
             .data()
             .npcs
-            .nearby(Some(ctx.npc_id), ctx.npc.wpos.xy(), 8.0)
+            .nearby(Some(ctx.npc_id), ctx.npc.wpos, 8.0)
             .choose(&mut ctx.rng)
         {
             just(move |ctx| ctx.controller.say(other, "npc-speech-villager_open")).boxed()
@@ -654,7 +654,7 @@ fn villager(visiting_site: SiteId) -> impl Action {
                         .state
                         .data()
                         .npcs
-                        .nearby(Some(ctx.npc_id), ctx.npc.wpos.xy(), 8.0)
+                        .nearby(Some(ctx.npc_id), ctx.npc.wpos, 8.0)
                         .choose(&mut ctx.rng)
                     {
                         (Some(other), &[
diff --git a/server/src/rtsim/tick.rs b/server/src/rtsim/tick.rs
index 9cec5e0fa8..2706c7cdb2 100644
--- a/server/src/rtsim/tick.rs
+++ b/server/src/rtsim/tick.rs
@@ -130,7 +130,7 @@ fn profession_agent_mark(profession: Option<&Profession>) -> Option<comp::agent:
 fn get_npc_entity_info(npc: &Npc, sites: &Sites, index: IndexRef) -> EntityInfo {
     let pos = comp::Pos(npc.wpos);
 
-    let mut rng = npc.rng(3);
+    let mut rng = npc.rng(Npc::PERM_ENTITY_CONFIG);
     if let Some(ref profession) = npc.profession {
         let economy = npc.home.and_then(|home| {
             let site = sites.get(home)?.world_site?;
@@ -150,6 +150,7 @@ fn get_npc_entity_info(npc: &Npc, sites: &Sites, index: IndexRef) -> EntityInfo
             })
             .with_economy(economy.as_ref())
             .with_lazy_loadout(profession_extra_loadout(npc.profession.as_ref()))
+            .with_alias(npc.get_name())
             .with_agent_mark(profession_agent_mark(npc.profession.as_ref()))
     } else {
         let config_asset = match npc.body {
diff --git a/world/src/site/settlement/mod.rs b/world/src/site/settlement/mod.rs
index c7d394f4d8..fad1f2c5fd 100644
--- a/world/src/site/settlement/mod.rs
+++ b/world/src/site/settlement/mod.rs
@@ -973,7 +973,7 @@ fn barnyard(pos: Vec3<f32>, dynamic_rng: &mut impl Rng) -> EntityInfo {
             quadruped_small::Body::random_with(dynamic_rng, &species),
         ))
         .with_alignment(comp::Alignment::Tame)
-        .with_automatic_name()
+        .with_automatic_name(None)
 }
 
 fn bird(pos: Vec3<f32>, dynamic_rng: &mut impl Rng) -> EntityInfo {
@@ -990,7 +990,7 @@ fn bird(pos: Vec3<f32>, dynamic_rng: &mut impl Rng) -> EntityInfo {
             &species,
         )))
         .with_alignment(comp::Alignment::Tame)
-        .with_automatic_name()
+        .with_automatic_name(None)
 }
 
 fn humanoid(pos: Vec3<f32>, economy: &SiteInformation, dynamic_rng: &mut impl Rng) -> EntityInfo {