diff --git a/CHANGELOG.md b/CHANGELOG.md
index a1ac007634..c4fef7c43b 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -17,6 +17,7 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 - Admin designated build areas
 - Indicator text to collectable terrain sprites
 - You can now autorequest exact change by ctrl-clicking in a trade, and can quick-add individual items with shift-click.
+- Buy and sell prices in tooltips when trading with a merchant now have colors.
 
 ### Changed
 
diff --git a/voxygen/src/hud/bag.rs b/voxygen/src/hud/bag.rs
index fd7bd1834c..7d031ef6f4 100644
--- a/voxygen/src/hud/bag.rs
+++ b/voxygen/src/hud/bag.rs
@@ -304,19 +304,19 @@ impl<'a> InventoryScroller<'a> {
                     Quality::Artifact => self.imgs.inv_slot_orange,
                     _ => self.imgs.inv_slot_red,
                 };
-                let i18n = &self.localized_strings;
 
-                let mut prices_info: Option<String> = None;
-                if let Some((_, _, prices)) = self.client.pending_trade() {
-                    prices_info = super::util::price_desc(prices, item.item_definition_id(), i18n);
-                }
+                let prices_info = self
+                    .client
+                    .pending_trade()
+                    .as_ref()
+                    .and_then(|(_, _, prices)| prices.clone());
 
                 slot_widget
                     .filled_slot(quality_col_img)
                     .with_item_tooltip(
                         self.item_tooltip_manager,
                         item,
-                        prices_info,
+                        &prices_info,
                         self.item_tooltip,
                     )
                     .set(state.ids.inv_slots[i], ui);
@@ -792,7 +792,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.head_bg, Vec2::new(32.0, 40.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = head_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.head_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -815,7 +815,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.necklace_bg, Vec2::new(40.0, 31.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = neck_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.neck_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -839,7 +839,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.chest_bg, Vec2::new(64.0, 42.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = chest_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.chest_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -862,7 +862,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.shoulders_bg, Vec2::new(60.0, 36.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = shoulder_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.shoulders_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -884,7 +884,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.hands_bg, Vec2::new(55.0, 60.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = hands_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.hands_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -906,7 +906,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.belt_bg, Vec2::new(40.0, 23.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = belt_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.belt_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -928,7 +928,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.legs_bg, Vec2::new(48.0, 70.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = legs_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.legs_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -950,7 +950,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.ring_bg, Vec2::new(36.0, 40.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = ring1_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.ring1_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -972,7 +972,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.ring_bg, Vec2::new(36.0, 40.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = ring2_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.ring2_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -994,7 +994,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.back_bg, Vec2::new(33.0, 40.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = back_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.back_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -1016,7 +1016,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.feet_bg, Vec2::new(32.0, 40.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = feet_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.feet_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -1038,7 +1038,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.lantern_bg, Vec2::new(24.0, 38.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = lantern_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.lantern_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -1060,7 +1060,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.glider_bg, Vec2::new(38.0, 38.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = glider_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.glider_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -1082,7 +1082,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.tabard_bg, Vec2::new(38.0, 38.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = tabard_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.tabard_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -1105,7 +1105,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.mainhand_bg, Vec2::new(75.0, 75.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = mainhand_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.mainhand_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -1127,7 +1127,7 @@ impl<'a> Widget for Bag<'a> {
                 .with_icon(self.imgs.offhand_bg, Vec2::new(75.0, 75.0), Some(UI_MAIN))
                 .filled_slot(filled_slot);
             if let Some(item) = offhand_item {
-                slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+                slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                     .set(state.ids.offhand_slot, ui)
             } else {
                 slot.with_tooltip(
@@ -1154,7 +1154,7 @@ impl<'a> Widget for Bag<'a> {
             .with_icon(self.imgs.bag_bg, Vec2::new(28.0, 24.0), Some(UI_MAIN))
             .filled_slot(filled_slot);
         if let Some(item) = bag1_item {
-            slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                 .set(state.ids.bag1_slot, ui)
         } else {
             slot.with_tooltip(
@@ -1176,7 +1176,7 @@ impl<'a> Widget for Bag<'a> {
             .with_icon(self.imgs.bag_bg, Vec2::new(28.0, 24.0), Some(UI_MAIN))
             .filled_slot(filled_slot);
         if let Some(item) = bag2_item {
-            slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                 .set(state.ids.bag2_slot, ui)
         } else {
             slot.with_tooltip(
@@ -1198,7 +1198,7 @@ impl<'a> Widget for Bag<'a> {
             .with_icon(self.imgs.bag_bg, Vec2::new(28.0, 24.0), Some(UI_MAIN))
             .filled_slot(filled_slot);
         if let Some(item) = bag3_item {
-            slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                 .set(state.ids.bag3_slot, ui)
         } else {
             slot.with_tooltip(
@@ -1220,7 +1220,7 @@ impl<'a> Widget for Bag<'a> {
             .with_icon(self.imgs.bag_bg, Vec2::new(28.0, 24.0), Some(UI_MAIN))
             .filled_slot(filled_slot);
         if let Some(item) = bag4_item {
-            slot.with_item_tooltip(self.item_tooltip_manager, &item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, &item, &None, &item_tooltip)
                 .set(state.ids.bag4_slot, ui)
         } else {
             slot.with_tooltip(
diff --git a/voxygen/src/hud/crafting.rs b/voxygen/src/hud/crafting.rs
index 12f620d6b5..28089484ec 100644
--- a/voxygen/src/hud/crafting.rs
+++ b/voxygen/src/hud/crafting.rs
@@ -326,7 +326,7 @@ impl<'a> Widget for Crafting<'a> {
                     .with_item_tooltip(
                         self.item_tooltip_manager,
                         &*recipe.output.0,
-                        None,
+                        &None,
                         &item_tooltip,
                     )
                     .set(state.ids.output_img, ui);
@@ -502,7 +502,7 @@ impl<'a> Widget for Crafting<'a> {
                 ))
                 .w_h(22.0, 22.0)
                 .middle_of(state.ids.ingredient_frame[i])
-                .with_item_tooltip(self.item_tooltip_manager, &*item_def, None, &item_tooltip)
+                .with_item_tooltip(self.item_tooltip_manager, &*item_def, &None, &item_tooltip)
                 .set(state.ids.ingredient_img[i], ui);
                 // Ingredients text and amount
                 // Don't show inventory amounts above 999 to avoid the widget clipping
diff --git a/voxygen/src/hud/map.rs b/voxygen/src/hud/map.rs
index 6975634ab2..5cda0b59c1 100644
--- a/voxygen/src/hud/map.rs
+++ b/voxygen/src/hud/map.rs
@@ -135,11 +135,11 @@ fn get_site_economy(site_rich: &SiteInfoRich) -> String {
             let mut result = format!("\n\nPopulation {:?}", economy.population);
             result += "\nStock";
             for i in [Food, Potions, Ingredients, Coin, Tools, Armor].iter() {
-                result += &format!(" {:?}={:.1}", *i, *economy.stock.get(i).unwrap_or(&0.0));
+                result += &format!("\n  {:?}={:.3}", *i, *economy.stock.get(i).unwrap_or(&0.0));
             }
             result += "\nPrice";
             for i in [Food, Potions, Ingredients, Coin, Tools, Armor].iter() {
-                result += &format!(" {:?}={:.1}", *i, *economy.values.get(i).unwrap_or(&0.0));
+                result += &format!("\n  {:?}={:.3}", *i, *economy.values.get(i).unwrap_or(&0.0));
             }
 
             let mut trade_sorted: Vec<(&Good, &f32)> = economy.last_exports.iter().collect();
@@ -149,7 +149,7 @@ fn get_site_economy(site_rich: &SiteInfoRich) -> String {
                 for i in trade_sorted.iter().filter(|x| *x.1 != 0.0) {
                     result += &format!("{:?} ", i.0);
                 }
-                result += &format!("{:.1}", *(trade_sorted.last().unwrap().1));
+                result += &format!("{:.3}", *(trade_sorted.last().unwrap().1));
             }
             result
         } else {
diff --git a/voxygen/src/hud/skillbar.rs b/voxygen/src/hud/skillbar.rs
index f90dc830cd..c32b4949ac 100644
--- a/voxygen/src/hud/skillbar.rs
+++ b/voxygen/src/hud/skillbar.rs
@@ -591,7 +591,7 @@ impl<'a> Widget for Skillbar<'a> {
             .filled_slot(self.imgs.skillbar_slot)
             .bottom_left_with_margins_on(state.ids.frame, 0.0, 0.0);
         if let Some(item) = slot_content(hotbar::Slot::One) {
-            slot.with_item_tooltip(self.item_tooltip_manager, item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, item, &None, &item_tooltip)
                 .set(state.ids.slot1, ui);
         } else if let Some((title, desc)) = tooltip_text(hotbar::Slot::One) {
             slot.with_tooltip(self.tooltip_manager, title, desc, &tooltip, TEXT_COLOR)
@@ -605,7 +605,7 @@ impl<'a> Widget for Skillbar<'a> {
             .filled_slot(self.imgs.skillbar_slot)
             .right_from(state.ids.slot1, slot_offset);
         if let Some(item) = slot_content(hotbar::Slot::Two) {
-            slot.with_item_tooltip(self.item_tooltip_manager, item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, item, &None, &item_tooltip)
                 .set(state.ids.slot2, ui);
         } else if let Some((title, desc)) = tooltip_text(hotbar::Slot::Two) {
             slot.with_tooltip(self.tooltip_manager, title, desc, &tooltip, TEXT_COLOR)
@@ -619,7 +619,7 @@ impl<'a> Widget for Skillbar<'a> {
             .filled_slot(self.imgs.skillbar_slot)
             .right_from(state.ids.slot2, slot_offset);
         if let Some(item) = slot_content(hotbar::Slot::Three) {
-            slot.with_item_tooltip(self.item_tooltip_manager, item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, item, &None, &item_tooltip)
                 .set(state.ids.slot3, ui);
         } else if let Some((title, desc)) = tooltip_text(hotbar::Slot::Three) {
             slot.with_tooltip(self.tooltip_manager, title, desc, &tooltip, TEXT_COLOR)
@@ -633,7 +633,7 @@ impl<'a> Widget for Skillbar<'a> {
             .filled_slot(self.imgs.skillbar_slot)
             .right_from(state.ids.slot3, slot_offset);
         if let Some(item) = slot_content(hotbar::Slot::Four) {
-            slot.with_item_tooltip(self.item_tooltip_manager, item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, item, &None, &item_tooltip)
                 .set(state.ids.slot4, ui);
         } else if let Some((title, desc)) = tooltip_text(hotbar::Slot::Four) {
             slot.with_tooltip(self.tooltip_manager, title, desc, &tooltip, TEXT_COLOR)
@@ -647,7 +647,7 @@ impl<'a> Widget for Skillbar<'a> {
             .filled_slot(self.imgs.skillbar_slot)
             .right_from(state.ids.slot4, slot_offset);
         if let Some(item) = slot_content(hotbar::Slot::Five) {
-            slot.with_item_tooltip(self.item_tooltip_manager, item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, item, &None, &item_tooltip)
                 .set(state.ids.slot5, ui);
         } else if let Some((title, desc)) = tooltip_text(hotbar::Slot::Five) {
             slot.with_tooltip(self.tooltip_manager, title, desc, &tooltip, TEXT_COLOR)
@@ -754,7 +754,7 @@ impl<'a> Widget for Skillbar<'a> {
             .filled_slot(self.imgs.skillbar_slot)
             .right_from(state.ids.m2_slot_bg, slot_offset);
         if let Some(item) = slot_content(hotbar::Slot::Six) {
-            slot.with_item_tooltip(self.item_tooltip_manager, item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, item, &None, &item_tooltip)
                 .set(state.ids.slot6, ui);
         } else if let Some((title, desc)) = tooltip_text(hotbar::Slot::Six) {
             slot.with_tooltip(self.tooltip_manager, title, desc, &tooltip, TEXT_COLOR)
@@ -768,7 +768,7 @@ impl<'a> Widget for Skillbar<'a> {
             .filled_slot(self.imgs.skillbar_slot)
             .right_from(state.ids.slot6, slot_offset);
         if let Some(item) = slot_content(hotbar::Slot::Seven) {
-            slot.with_item_tooltip(self.item_tooltip_manager, item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, item, &None, &item_tooltip)
                 .set(state.ids.slot7, ui);
         } else if let Some((title, desc)) = tooltip_text(hotbar::Slot::Seven) {
             slot.with_tooltip(self.tooltip_manager, title, desc, &tooltip, TEXT_COLOR)
@@ -782,7 +782,7 @@ impl<'a> Widget for Skillbar<'a> {
             .filled_slot(self.imgs.skillbar_slot)
             .right_from(state.ids.slot7, slot_offset);
         if let Some(item) = slot_content(hotbar::Slot::Eight) {
-            slot.with_item_tooltip(self.item_tooltip_manager, item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, item, &None, &item_tooltip)
                 .set(state.ids.slot8, ui);
         } else if let Some((title, desc)) = tooltip_text(hotbar::Slot::Eight) {
             slot.with_tooltip(self.tooltip_manager, title, desc, &tooltip, TEXT_COLOR)
@@ -796,7 +796,7 @@ impl<'a> Widget for Skillbar<'a> {
             .filled_slot(self.imgs.skillbar_slot)
             .right_from(state.ids.slot8, slot_offset);
         if let Some(item) = slot_content(hotbar::Slot::Nine) {
-            slot.with_item_tooltip(self.item_tooltip_manager, item, None, &item_tooltip)
+            slot.with_item_tooltip(self.item_tooltip_manager, item, &None, &item_tooltip)
                 .set(state.ids.slot9, ui);
         } else if let Some((title, desc)) = tooltip_text(hotbar::Slot::Nine) {
             slot.with_tooltip(self.tooltip_manager, title, desc, &tooltip, TEXT_COLOR)
diff --git a/voxygen/src/hud/trade.rs b/voxygen/src/hud/trade.rs
index 3a506f5911..adf6392dee 100644
--- a/voxygen/src/hud/trade.rs
+++ b/voxygen/src/hud/trade.rs
@@ -372,12 +372,10 @@ impl<'a> Trade<'a> {
                     Quality::Artifact => self.imgs.inv_slot_orange,
                     _ => self.imgs.inv_slot_red,
                 };
-                let i18n = &self.localized_strings;
 
-                let prices_info = super::util::price_desc(prices, item.item_definition_id(), i18n);
                 slot_widget
                     .filled_slot(quality_col_img)
-                    .with_item_tooltip(self.item_tooltip_manager, item, prices_info, &item_tooltip)
+                    .with_item_tooltip(self.item_tooltip_manager, item, prices, &item_tooltip)
                     .set(slot_id, ui);
             } else {
                 slot_widget.set(slot_id, ui);
diff --git a/voxygen/src/hud/util.rs b/voxygen/src/hud/util.rs
index 60f08fa105..9edda17811 100644
--- a/voxygen/src/hud/util.rs
+++ b/voxygen/src/hud/util.rs
@@ -19,21 +19,36 @@ pub fn price_desc(
     prices: &Option<SitePrices>,
     item_definition_id: &str,
     i18n: &Localization,
-) -> Option<String> {
+) -> Option<(String, String, f32)> {
     if let Some(prices) = prices {
         let (material, factor) = TradePricing::get_material(item_definition_id);
         let coinprice = prices.values.get(&Good::Coin).cloned().unwrap_or(1.0);
         let buyprice = prices.values.get(&material).cloned().unwrap_or_default() * factor;
         let sellprice = buyprice * material.trade_margin();
-        Some(format!(
-            "{} : {:0.1} {}\n{} : {:0.1} {}",
+
+        let deal_goodness = prices.values.get(&material).cloned().unwrap_or(0.0)
+            / prices.values.get(&Good::Coin).cloned().unwrap_or(1.0);
+        let deal_goodness = deal_goodness.log(2.0);
+        let buy_string = format!(
+            "{} : {:0.1} {}",
             i18n.get("hud.trade.buy_price"),
             buyprice / coinprice,
             i18n.get("hud.trade.coin"),
+        );
+        let sell_string = format!(
+            "{} : {:0.1} {}",
             i18n.get("hud.trade.sell_price"),
             sellprice / coinprice,
             i18n.get("hud.trade.coin"),
-        ))
+        );
+        let deal_goodness = match deal_goodness {
+            x if x < -2.5 => 0.0,
+            x if x < -1.05 => 0.25,
+            x if x < -0.95 => 0.5,
+            x if x < 0.0 => 0.75,
+            _ => 1.0,
+        };
+        Some((buy_string, sell_string, deal_goodness))
     } else {
         None
     }
diff --git a/voxygen/src/ui/widgets/item_tooltip.rs b/voxygen/src/ui/widgets/item_tooltip.rs
index efdecdc753..fdd51c6043 100644
--- a/voxygen/src/ui/widgets/item_tooltip.rs
+++ b/voxygen/src/ui/widgets/item_tooltip.rs
@@ -9,8 +9,9 @@ use crate::{
     i18n::Localization,
 };
 use client::Client;
-use common::comp::item::{
-    armor::Protection, Item, ItemDesc, ItemKind, MaterialStatManifest, Quality,
+use common::{
+    comp::item::{armor::Protection, Item, ItemDesc, ItemKind, MaterialStatManifest, Quality},
+    trade::SitePrices,
 };
 use conrod_core::{
     builder_method, builder_methods, image, input::global::Global, position::Dimension, text,
@@ -43,6 +44,7 @@ pub struct ItemTooltipManager {
     // Current scaling of the ui
     logical_scale_factor: f64,
 }
+
 impl ItemTooltipManager {
     pub fn new(
         mut generator: widget::id::Generator,
@@ -109,7 +111,7 @@ impl ItemTooltipManager {
         &mut self,
         tooltip: &ItemTooltip,
         item: &dyn ItemDesc,
-        extra: Option<String>,
+        prices: &Option<SitePrices>,
         img_id: Option<image::Id>,
         image_dims: Option<(f64, f64)>,
         src_id: widget::Id,
@@ -124,7 +126,7 @@ impl ItemTooltipManager {
             let tooltip = tooltip
                 .clone()
                 .item(item)
-                .extra(extra)
+                .prices(prices)
                 .image(img_id)
                 .image_dims(image_dims);
 
@@ -174,7 +176,7 @@ pub struct ItemTooltipped<'a, W> {
     tooltip_manager: &'a mut ItemTooltipManager,
 
     item: &'a dyn ItemDesc,
-    extra: Option<String>,
+    prices: &'a Option<SitePrices>,
     img_id: Option<image::Id>,
     image_dims: Option<(f64, f64)>,
     tooltip: &'a ItemTooltip<'a>,
@@ -195,7 +197,7 @@ impl<'a, W: Widget> ItemTooltipped<'a, W> {
         self.tooltip_manager.set_tooltip(
             self.tooltip,
             self.item,
-            self.extra,
+            self.prices,
             self.img_id,
             self.image_dims,
             id,
@@ -213,7 +215,7 @@ pub trait ItemTooltipable {
 
         item: &'a dyn ItemDesc,
 
-        extra: Option<String>,
+        prices: &'a Option<SitePrices>,
 
         tooltip: &'a ItemTooltip<'a>,
     ) -> ItemTooltipped<'a, Self>
@@ -225,14 +227,14 @@ impl<W: Widget> ItemTooltipable for W {
         self,
         tooltip_manager: &'a mut ItemTooltipManager,
         item: &'a dyn ItemDesc,
-        extra: Option<String>,
+        prices: &'a Option<SitePrices>,
         tooltip: &'a ItemTooltip<'a>,
     ) -> ItemTooltipped<'a, W> {
         ItemTooltipped {
             inner: self,
             tooltip_manager,
             item,
-            extra,
+            prices,
             img_id: None,
             image_dims: None,
             tooltip,
@@ -258,7 +260,7 @@ pub struct ItemTooltip<'a> {
     common: widget::CommonBuilder,
     item: &'a dyn ItemDesc,
     msm: &'a MaterialStatManifest,
-    extra: Option<String>,
+    prices: &'a Option<SitePrices>,
     image: Option<image::Id>,
     image_dims: Option<(f64, f64)>,
     style: Style,
@@ -285,7 +287,8 @@ widget_ids! {
         title,
         subtitle,
         desc,
-        extra,
+        prices_buy,
+        prices_sell,
         main_stat,
         main_stat_text,
         stats[],
@@ -318,7 +321,7 @@ impl<'a> ItemTooltip<'a> {
         pub desc_line_spacing { style.desc.line_spacing = Some(Scalar) }
         image { image = Option<image::Id> }
         item { item = &'a dyn ItemDesc }
-        extra { extra = Option<String> }
+        prices { prices = &'a Option<SitePrices> }
         msm { msm = &'a MaterialStatManifest }
         image_dims { image_dims = Option<(f64, f64)> }
         transparency { transparency = f32 }
@@ -338,7 +341,7 @@ impl<'a> ItemTooltip<'a> {
             style: Style::default(),
             item: &*EMPTY_ITEM,
             msm,
-            extra: None,
+            prices: &None,
             transparency: 1.0,
             image_frame,
             image: None,
@@ -885,13 +888,16 @@ impl<'a> Widget for ItemTooltip<'a> {
                 .set(state.ids.desc, ui);
         }
 
-        // Extra text
-        if let Some(extra) = self.extra {
-            widget::Text::new(&extra)
+        // Price display
+        if let Some((buy, sell, factor)) =
+            util::price_desc(self.prices, item.item_definition_id(), i18n)
+        {
+            widget::Text::new(&buy)
                 .x_align_to(state.ids.item_frame, conrod_core::position::Align::Start)
                 .graphics_for(id)
                 .parent(id)
                 .with_style(self.style.desc)
+                .color(Color::Rgba(factor, 1.0 - factor, 0.00, 1.0))
                 .down_from(
                     if !desc.is_empty() {
                         state.ids.desc
@@ -903,7 +909,17 @@ impl<'a> Widget for ItemTooltip<'a> {
                     V_PAD,
                 )
                 .w(text_w)
-                .set(state.ids.extra, ui);
+                .set(state.ids.prices_buy, ui);
+
+            widget::Text::new(&sell)
+                .x_align_to(state.ids.item_frame, conrod_core::position::Align::Start)
+                .graphics_for(id)
+                .parent(id)
+                .with_style(self.style.desc)
+                .color(Color::Rgba(1.0 - factor, factor, 0.00, 1.0))
+                .down_from(state.ids.prices_buy, V_PAD_STATS)
+                .w(text_w)
+                .set(state.ids.prices_sell, ui);
         }
     }
 
@@ -969,8 +985,12 @@ impl<'a> Widget for ItemTooltip<'a> {
         };
 
         // Price
-        let price_h: f64 = if let Some(extra) = &self.extra {
-            widget::Text::new(&extra)
+        let price_h: f64 = if let Some((buy, sell, _)) = util::price_desc(
+            self.prices,
+            item.item_definition_id(),
+            &self.localized_strings,
+        ) {
+            widget::Text::new(&format!("{}\n{}", buy, sell))
                 .with_style(self.style.desc)
                 .w(text_w)
                 .get_h(ui)